Álex Santos

Full Stack Developer. CRO & eCommerce Growth Specialist.

More than just code

Hey there! I'm someone who accidentally fell in love with web development and never looked back. What started as curiosity turned into a passion for creating digital experiences that actually make a difference.

By day, I'm crafting marketing solutions at Merkle. By night (and weekends), I'm building RIQO—my own CRO agency helping Shopify stores grow. I believe great tech should be invisible, and conversions should be inevitable.

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Experience

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FounderRIQO

Sep 2025 – Present

CRO and Ecommerce growth agency for Shopify.

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Martech EngineerMerkle

Nov 2024 – Present

Implementing GTM, GA4, and Tealium iQ for enterprise clients.

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Freelance DeveloperSelf-employed

Jul 2022 – Jan 2024

Full-stack and Shopify development for clients worldwide.

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